My CD/writer developed the ‘My Planet’ idea in Sydney, and it was then implemented worldwide.
From this, I created a number of individual planets. And for each, I had a nice budget at my disposal.
This allowed me and my photographer to shoot everything on location, whilst enjoying a couple of junkets
along the way. All of the executions proved to be hugely successful in their respective campaigns.

Amex Planets_Series 1
Amex Planets_Series 2
Amex Planets_Series 4
Amex Planets_Series 3